Phanaso is the youngest Director of the Woolworths Enterprise Inclusive Justice Institute Board, where she contributes to advancing equity, inclusion and opportunity in South Africa. She is also a Marketing Manager at Country Road Group RSA where she focuses on building brands, driving customer connection and creating meaningful work that resonate locally.

Her journey as a change-maker began at the age of 16, when she founded her own business to provide affordable hair solutions to her peers. That business continues to grow today, creating employment and demonstrating her long-standing commitment to solving problems with community in mind.
Beyond entrepreneurship, Phanaso dedicates herself to mentorship and empowerment. As part of the Ikusaselihle NPO, she guides young people navigating their studies and career choices by sharing knowledge and exposing them to new opportunities. She also uses her TikTok platform to advocate for the marketing industry and educating people about the different opportunities available in the marketing space. Through this platform she provides practical support, from CV structuring and interview preparation to salary negotiations, equipping young professionals with the tools they need to succeed.

Her work reflects a consistent passion for uplifting others, empowering young people and creating spaces where women and Youth can thrive. Phanaso’s journey continues to embody the qualities of a positive role model and a leader committed to meaningful impact.