Creator of the Upfluencerโข Formula
Something momentous occurred in my hometown of Berlin ๐๐ต๐ฒ๐ป ๐๐ฒ๐ฟ๐บ๐ฎ๐ป๐ ๐ต๐ผ๐๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฆ๐ผ๐ฐ๐ฐ๐ฒ๐ฟ ๐ช๐ผ๐ฟ๐น๐ฑ ๐๐๐ฝ and overnight the world reversed their stereotypes about the German people
This was such a liberating experience for myself that I started a research project that would ๐๐ฎ๐ธ๐ฒ ๐บ๐ฒ ๐ต๐ฎ๐น๐ณ-๐๐ฎ๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐น๐ฑ and see me publish a book on โHow Germany won the World Cup of Nation Brandingโ
Somehow this book made its way into the hands of the South African President Thabo Mbeki and I was ๐ฎ๐๐ธ๐ฒ๐ฑ ๐๐ผ ๐๐ฝ๐ฒ๐ป๐ฑ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ณ๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ helping the 2010 hosts to achieve a similar turnaround of Destination Branding
This is when I discovered ๐๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐ฅ๐ฒ๐ฐ๐ถ๐ฝ๐ฟ๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป โ being the first and for a long time only voice in the media to advocate President Mbekiโs Brand Promise of โhosting the most successful World Cup everโ
Unbeknown to me at the time, I happened to activate the most fundamental ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ผ๐ป๐๐ฟ๐ฎ๐ฐ๐ ๐ผ๐ณ ๐๐๐บ๐ฎ๐ป๐ถ๐๐, the Principle of Reciprocation – which means you have to
โถ Be the FIRST to Give and
โท What you give is UNEXPECTED and
โธ Highly PERSONALIZED
When you turn your focus from yourself to others, both in business and in life, doors will open that ๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐ป๐ผ๐ ๐ฒ๐๐ฒ๐ป ๐ธ๐ป๐ผ๐ ๐ฒ๐ ๐ถ๐๐๐ฒ๐ฑ โ from Company Directorships to TEDx talks across the World & Industry Awards
And the best Way to win ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐๐ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ and build deeply meaningful Relationships that will last you a lifetime, is to elevate others before you elevate yourself
When I applied Reciprocation in my own life (and business) I was able to
โถ build a ๐๐น๐ผ๐ฏ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ (on the likes of CNBC and Carte Blanche)
โท help South Africa achieve the ๐๐ถ๐ด๐ต๐ฒ๐๐ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐๐ผ๐ฐ๐ฎ๐ฐ๐ ๐ฆ๐ฐ๐ผ๐ฟ๐ฒ in the history of the FIFA World Cup (92%)
โธ develop Strategic Relationships with Global Leaders, ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ฆ๐๐ฎ๐๐ฒ ๐ฃ๐ฟ๐ฒ๐๐ถ๐ฑ๐ฒ๐ป๐, Olympian Athlete and one of the most celebrated World Record Holders
โน enable a Consulting Client of mine to grow their Business ๐ญ๐ฌ๐ซ ๐ผ๐๐ฒ๐ฟ ๐ญ๐ฌ ๐ฌ๐ฒ๐ฎ๐ฟ๐
โบ propel my FIFA World Cup Book to Bestseller Status with ยฝ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐ฝ๐ถ๐ฒ๐ in Print
When I started to apply Reciprocation on LinkedIn and promote others rather than myself, I earned ๐ฑ.๐ณ๐ฑ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐ป๐๐ฒ๐ป๐ Views in 10 Months
And so can you, thanks to ๐๐ต๐ฒ ๐ฅ๐ฒ๐ฐ๐ถ๐ฝ๐ฟ๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ดโข ๐๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐: The 10 Steps to attracting Clients-for-Life on LinkedIn
