Topic > LinkedInfluencer: How to build your Personal Brand Online

Dr Nik Eberl

Creator of the Upfluencerโ„ข Formula

Dr Nik Eberl

Creator of the Upfluencerโ„ข Formula

 

Something momentous occurred in my hometown of Berlin ๐˜„๐—ต๐—ฒ๐—ป ๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป๐˜† ๐—ต๐—ผ๐˜€๐˜๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐—ฐ๐—ฐ๐—ฒ๐—ฟ ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—–๐˜‚๐—ฝ and overnight the world reversed their stereotypes about the German people

This was such a liberating experience for myself that I started a research project that would ๐˜๐—ฎ๐—ธ๐—ฒ ๐—บ๐—ฒ ๐—ต๐—ฎ๐—น๐—ณ-๐˜„๐—ฎ๐˜† ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ and see me publish a book on โ€œHow Germany won the World Cup of Nation Brandingโ€

Somehow this book made its way into the hands of the South African President Thabo Mbeki and I was ๐—ฎ๐˜€๐—ธ๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜€๐—ฝ๐—ฒ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—ณ๐—ผ๐˜‚๐—ฟ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ helping the 2010 hosts to achieve a similar turnaround of Destination Branding

This is when I discovered ๐˜๐—ต๐—ฒ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฅ๐—ฒ๐—ฐ๐—ถ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ being the first and for a long time only voice in the media to advocate President Mbekiโ€™s Brand Promise of โ€œhosting the most successful World Cup everโ€™

Unbeknown to me at the time, I happened to activate the most fundamental ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ฎ๐—ฐ๐˜ ๐—ผ๐—ณ ๐—›๐˜‚๐—บ๐—ฎ๐—ป๐—ถ๐˜๐˜†, the Principle of Reciprocation – which means you have to

โถ Be the FIRST to Give and

โท What you give is UNEXPECTED and

โธ Highly PERSONALIZED

When you turn your focus from yourself to others, both in business and in life, doors will open that ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ถ๐—ฑ ๐—ป๐—ผ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ป ๐—ธ๐—ป๐—ผ๐˜„ ๐—ฒ๐˜…๐—ถ๐˜€๐˜๐—ฒ๐—ฑ โ€“ from Company Directorships to TEDx talks across the World & Industry Awards

And the best Way to win ๐˜๐—ต๐—ฒ ๐—›๐—ฒ๐—ฎ๐—ฟ๐˜๐˜€ ๐—ผ๐—ณ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—”๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ and build deeply meaningful Relationships that will last you a lifetime, is to elevate others before you elevate yourself

When I applied Reciprocation in my own life (and business) I was able to

โถ build a ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ (on the likes of CNBC and Carte Blanche)

โท help South Africa achieve the ๐—›๐—ถ๐—ด๐—ต๐—ฒ๐˜€๐˜ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐—ฐ๐˜† ๐—ฆ๐—ฐ๐—ผ๐—ฟ๐—ฒ in the history of the FIFA World Cup (92%)

โธ develop Strategic Relationships with Global Leaders, ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ถ๐—ฑ๐—ฒ๐—ป๐˜, Olympian Athlete and one of the most celebrated World Record Holders

โน enable a Consulting Client of mine to grow their Business ๐Ÿญ๐Ÿฌ๐—ซ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿฌ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ๐˜€

โบ propel my FIFA World Cup Book to Bestseller Status with ยฝ ๐— ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—–๐—ผ๐—ฝ๐—ถ๐—ฒ๐˜€ in Print

When I started to apply Reciprocation on LinkedIn and promote others rather than myself, I earned ๐Ÿฑ.๐Ÿณ๐Ÿฑ ๐— ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ Views in 10 Months

And so can you, thanks to ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—ฐ๐—ถ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ดโ„ข ๐—•๐—น๐˜‚๐—ฒ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜: The 10 Steps to attracting Clients-for-Life on LinkedIn