LinkedInfluencer: How to Grow Your Personal Brand Online

๐—›๐—ผ๐˜„ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ถ๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐—œ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜๐˜†?

To be successful today, you must have a clear and compelling online identity. People are searching your name and making decisions about you from what Google and LinkedIn reveal.

Whether you are an employee looking to advance in your company, a professional seeking your next marketing role, or a consultant looking to land your next big deal, you should plan on being looked up online. And you should prepare for it.

Being googled on LinkedIn is the new version of the reference check. It provides your colleagues, employees, managers, clients, hiring managers and executive recruiters with critical information about you. Consider the following:

โ€ข A Harris Interactive poll revealed that 85% of respondents search people online to learn about them.

โ€ข According to Business Week, 87% of headhunters use Google and LinkedIn to make decisions about candidates and

โ€ข 75% of recruiters have eliminated candidates based on what Google revealed

๐—ช๐—ต๐˜† ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป & ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด?

First introduced as an online resume, LinkedIn has quickly transformed into the worldโ€™s premier personal branding platform. The very first search result for your name on Google, will be your LinkedIn Profile (provided it is complete and you are an active LinkedIn member).

Says William Aruda, author of the book “Digital You”: LinkedIn helps you manage your brand throughout the longevity of your career and brings a diverse โ€œstaffโ€ to your keypad. Think of it as your agent, recruiter, mentor, reference check, teacher, publicist:

1. ๐—œ๐˜โ€™๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—”๐—ด๐—ฒ๐—ป๐˜: Like a seasoned team of promoters (without the fee), LinkedIn makes you visible to decision-makers who are looking for exactly the services you provide. Replete with the right keywords, your LinkedIn profile connects you with people who need what you have to offer.

2. ๐—œ๐˜โ€™๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐Ÿฎ๐Ÿฐ/๐Ÿณ ๐—•๐—ถ๐—น๐—น๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ: Often delivering the first impression to a prospect, your LinkedIn profile is you when you arenโ€™t there. Even if people are researching you in Google, itโ€™s likely that theyโ€™ll end up at your LinkedIn page.

3. ๐—œ๐˜โ€™๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: It allows you to be part of the right community and the right conversations. More and more, you need to be connected to others who share your expertise and interests. The world of work is moving so fast, you need to be proactive to stay on top of developments in your area of thought leadership.

4. ๐—œ๐˜โ€™๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น ๐—ช๐—ฒ๐—ฏ ๐—ฆ๐—ถ๐˜๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—•๐—น๐—ผ๐—ด: LinkedIn lets you showcase your expertise and express your point of view. Itโ€™s not just about accomplishments. Itโ€™s about your unique perspective. Through the way you write your summary to the content you share in your activity feed, the groups you join, and the conversations you have, you bolster your brand, sharing your thoughts in a personal way with connections and those who visit your profile.

5. ๐—œ๐˜โ€™๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฝ๐—ผ๐—ฟ๐˜๐—ณ๐—ผ๐—น๐—ถ๐—ผ: It helps you paint a 3D portrait of the value you create. LinkedIn allows you to integrate images and videos into your profile summary and experience, making it a true multi-media portfolio of who you are, what you have to offer, and why your work is valuable.

6. ๐—œ๐˜โ€™๐˜€ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฅ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ: By allowing your community to applaud your accomplishments, LinkedIn provides validation for everything you say about yourself. Endorsements help confirm your strengths and skills. Recommendations allow you to put the spotlight on testimonials that are associated with your various roles.

7. Itโ€™s your teacher and mentor: It helps you learn and grow. LinkedIn helps you stay on top of topics and news, as well as the wisdom of key influencers, helping you build relationships with people who can guide you in your career.

๐—ช๐—ต๐—ผ ๐—ฎ๐—ฟ๐—ฒ ๐——๐—ฟ ๐—ก๐—ถ๐—ธ & ๐—ฌ๐—ฎ๐˜๐—ต๐—ถ๐—ป?

Dr Nik Eberl & Yathin Soni have been working with leadership teams in 25 countries across 5 continents for the past 10 years, including the following:

  • built a ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ (on the likes of CNBC and Carte Blanche)
  • helped South Africa achieve the ๐—›๐—ถ๐—ด๐—ต๐—ฒ๐˜€๐˜ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฑ๐˜ƒ๐—ผ๐—ฐ๐—ฎ๐—ฐ๐˜† ๐—ฆ๐—ฐ๐—ผ๐—ฟ๐—ฒ in the history of the FIFA World Cup (92%)
  • developed Strategic Relationships with Global Leaders, ๐—ถ๐—ป๐—ฐ๐—น๐˜‚๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ถ๐—ฑ๐—ฒ๐—ป๐˜, Olympian Athlete and one of the most celebrated World Record Holders
  • enabled a Consulting Client of ours to grow their Business ๐Ÿญ๐Ÿฌ๐—ซ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿญ๐Ÿฌ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ๐˜€
  • propelled the FIFA World Cup Book to Bestseller Status with ยฝ ๐— ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—–๐—ผ๐—ฝ๐—ถ๐—ฒ๐˜€ in Print

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