Dr Rutendo is the CEO and Founder of Tribe Africa Advisory (TAA). Tribe Africa Advisory is a boutique business development advisory firm that works with private and public organisations in building a capability of doing business successfully on the African content. It primarily focusses on equipping mid to senior leaders in organisations in building their leadership strategy. Dr Rutendo draws from his seasoned experience of being an executive that led strategic business development company initiatives in Africa in over 20 countries over 30 years . His previous executive positions include working for Sage Plc, Deloitte, Alchemy by Deloitte School of Leadership and the YNV Group. Dr Rutendo is also a Non-executive Director for the British Chamber of Commerce in Southern Africa , Non-Executive Director for the American Chamber of Commerce, Past-Chairman of the Digital Forum and Past Vice-Chairman of the Trade and Investment Forum for the American Chamber of Commerce of South Africa amongst others. Dr Rutendo has authored and published 2 books mainstream namely ‘Rumble in the Jungle Reloaded – Navigating Business on the African Continent’ and ‘Reflections of a Son of the Soil – A Collection of 55 African Proverbs’. Dr Rutendo’s passion is to see the exponential growth of Africa’s economy through its greatest asset that being its people. Dr Rutendo has a PhD in International Business Strategy from the University of Witwatersrand in South Africa.